Back on Track Fitness was established in 2014 they had a website for some years, but it was neglected and wasn’t achieving any objectives for the organisation. Back on Track Fitness had grown to a second location and they were undergoing a rebrand, so a redesign of the website was required to align with the new goals of the business and the target audience.
Sticking to the branding guidelines, we had to develop a design that focused on user experience and conversion. It was also important to showcase Back on Track’s fitness challenges and their unique community environment.
Back on Track Fitness now has a website that functions as a powerful marketing and communications tool that attracts new members on a weekly basis. The new website also provides current members with a responsive classes timetable - one of the most visited pages on the website.
Since the launch of the new website, the business has seen an increase of 1667% in new enquiries and growing!